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BSI BS ISO 20671:2019

Brand evaluation. Principles and fundamentals
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BSI BS ISO 20671:2019

Brand evaluation. Principles and fundamentals

PUBLISH DATE 2019
PAGES 24
BSI BS ISO 20671:2019

This document specifies the fundamentals and principles for brand evaluation, including an integrated framework for brand evaluation containing necessary brand input elements, output dimensions and sample indicators.

This document can be used in internal and external brand evaluation.

SDO BSI: British Standards Institution
Document Number ISO 20671
Publication Date March 12, 2019
Language en - English
Page Count
Revision Level
Supercedes
Committee SVS/12
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