ISO 20252:2026

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Market, opinion and social research, including insights and data analytics - Vocabulary and service requirements

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Market, opinion and social research, including insights and data analytics - Vocabulary and service requirements

PUBLISH DATE 2026

This document establishes terms, definitions and service requirements for service providers conducting market, opinion and social research, including insights and data analytics.

This document does not apply to non-research activities, such as direct marketing.

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